About the book

About the Book

In this powerful autoethnographic anthology, dynamic Black women unpack the complexities of their identities and lived experiences through the lens of the Unicorn Effect—a phenomenon coined by Dr. Ronicka Briscoe that captures the intense and often unrealistic expectations placed on Black women to excel professionally and personally, despite systemic barriers. Through deeply personal writings, each author examines how they’ve navigated cultural, political, and social constructs, while juggling unseen labor, managing isolation, and rising above inequity to succeed with perseverance, purpose, and power—leaving readers informed, inspired, and empowered.

The Unicorn Effect

The Unicorn Effect is a phenomenon where Black women are expected to excel under intense and often unrealistic demands in both personal and professional spheres, often without adequate resources, pay, or recognition. Despite systemic obstacles, they embody resilience, adaptability, and the ability to "make something out of nothing," all while juggling multiple roles and achieving exceptional success.

There was no name for this experience, and naming it allows Black women to identify the problem and better understand what they are facing. Recognizing the Unicorn Effect empowers them to see the unrealistic expectations placed upon them and respond with clarity and strength. Through this book, we encourage women to upend these pressures and relentlessly pursue the life they desire on their own terms.

Autoethnographic Exploration

Our approach to autoethnography centers on using personal narratives as a lens to explore broader cultural, social, and familiar contexts. We emphasize reflective storytelling, connecting lived experiences to the theoretical framework, the Unicorn Effect, and examining the intersections of identity, power, and leadership to reveal deeper insights and challenge dominant narratives.

Hunter Street Press and WINNING ON THE ROAD:

A Powerful Partnership in Pursuit of Purpose

Hunter Street Press and Winning on the Road have joined forces to launch the Relentless Pursuit book project—a collaboration rooted in amplifying powerful stories and elevating Black brilliance.

Since its debut novel in 2019, Hunter Street Press has released at least one Amazon Bestselling title each year, establishing itself as a leader in inspirational and transformative literature. Hunter Street Press seeks impactful works that inspire, motivate, and empower readers, focusing on career development, memoir, self-development, leadership, and business.

Winning on the Road, LLC is a powerhouse consulting firm specializing in leadership development, executive coaching, and storytelling, dedicated to equipping women with the tools to lead unapologetically and impactfully.